The agency model is broken
Why so many agencies are stuck on a revenue rollercoaster. Running an agency is hard work. You're juggling marketing, lead generation and client communication across a pile of tools. Leads get lost, follow-ups get missed, and revenue goes up and down.
I've been there. My income was a rollercoaster. I relied on campaigns, and when a campaign ended, so did the money. The unpredictable cash flow was stressful, and the real problem was that my clients didn't have the systems to handle the leads I was sending them.
When success feels like failure
Ever had a campaign that was too successful? It sounds like a nice problem, but plenty of agencies will know it. A campaign brings in a flood of leads and the client can't cope. I've had campaigns paused because the client was too busy to deal with the enquiries.
It's worse when clients don't follow up at all. Without a system, leads go cold, and then the campaign gets the blame. The campaign stops, the client misses out on growth, and so do you.
The change that fixed it
Everything changed when I found a system that solved the follow-up problem. It automated lead nurturing and follow-ups, so my clients could run their business from one place and stop losing leads.
Once I made the switch, my income became far steadier. I stopped worrying about campaigns being too successful or clients dropping the ball, because the system handled the follow-up for them.
The biggest change? I now sell the system that changed my business. I've only got a couple of legacy clients left that I run ad campaigns for. Managing Facebook, Google and LinkedIn campaigns month after month isn't where my time goes any more.
Ready to break the cycle?
If you're tired of unpredictable income, campaigns that outrun your clients, or clients who don't follow up, it might be time to change how your agency earns. Selling a system on a monthly subscription gives you recurring revenue that doesn't stop when a campaign does.
The system is GoHighLevel. Its agency plans let you white-label the platform and resell it to your clients under your own brand, with your own pricing.
Why am I telling you this?
Because we now introduce agencies to HighLevel through our affiliate link. If you sign up through it, we earn a commission at no extra cost to you. If you'd like help setting your agency up on HighLevel, book a free intro call and we'll talk it through.
