If you run a business on Keap, you might be wondering whether it's still the right tool. Keap (formerly Infusionsoft) was the go-to CRM and automation platform for small businesses for years. Since then, the market has moved on, and in late 2024 Keap was bought by Thryv, which plans to integrate it into its own platform.
In our view, GoHighLevel now offers more for the money. Here's why, and what to think about before you switch.
The challenges Keap users mention
These are the things we hear most from businesses looking to move:
1. Slow to keep up
Plenty of Keap users feel the platform has fallen behind newer tools, particularly on things like two-way SMS, booking, websites and AI.
2. Costs that grow with your list
Keap's pricing is based on contacts and users, so the bill goes up as you grow. Some features sit on higher plans or cost extra.
3. A steep learning curve
Keap's interface can feel cluttered, especially for people who aren't technical. That slows down onboarding new staff and makes everyday jobs take longer.
What GoHighLevel does better
1. Marketing automation and campaigns
HighLevel's workflow builder handles complex customer journeys and is easier to work with once you know your way round. Email, SMS and follow-up all run from the same workflows.
2. Everything in one place
CRM, pipelines, a website and funnel builder, booking calendars, two-way messaging and reporting, all in one system. Fewer tools to pay for and fewer places for leads to get lost.
3. More ways to talk to customers
Two-way SMS, email, calls and social messages from one inbox, plus review request and reputation tools to help you build trust.
4. Simpler pricing
HighLevel plans include unlimited contacts and users. Calls, texts, email sending and AI are charged on usage, so you only pay more if you send more.
5. It keeps getting updated
HighLevel ships updates often, so new features turn up regularly without you having to change plans.
What changes when you switch
The biggest difference most businesses notice is fewer moving parts. When your CRM, calendar, messaging and follow-up all live in one place, there's less admin, less copying data between tools, and a clearer view of where every lead is.
Keap to GoHighLevel FAQs
What are the main limitations of Keap?
The complaints we hear most are that it feels dated, the costs rise as your list grows, and the interface takes a while to learn.
How does HighLevel's automation compare?
HighLevel's workflows cover email, SMS, calls, pipelines and tasks in one place, and are built to handle multi-step customer journeys.
Will I lose my data if I move?
No, but it needs planning. Contacts, tags and pipeline stages can be moved across, and automations need rebuilding in HighLevel. We plan this with you, and the data migration is quoted separately because every Keap account is different.
Why switch now?
If you're paying more each year for a tool that isn't keeping up, it's worth comparing. HighLevel gives you a modern platform with the tools most small businesses need included.
Final thoughts
Keap served a lot of businesses well. If it's starting to hold you back, HighLevel is a more modern, more affordable option that can grow with you.
Go High Level Consultancy helps UK businesses set up HighLevel properly, including planning the move from tools like Keap. Book a free intro call and we'll talk you through what the move would involve.
